Marketing & Social Media Program Manager - Edge for Scholars

*Onsite, 3-4 days a week*

YOUR ROLE:

In your pivotal role as Marketing & Social Media Program Manager, you will create, curate, and publish content for Edge for Scholars marketing/brand objectives. You will also manage all social media channels. You will be responsible for printing and distributing Edge for Scholars program posters as well as assisting in newsletter production. You will also help with developing and training staff on the effective uses of social media.

Department/Unit Summary:

The Vanderbilt Coordinating Center (VCC) provides comprehensive, central support for a diverse platform of clinical and translational research projects. The VCC first began in 1989 under the direct leadership of Dr. Gordon Bernard. Its initial focus was on providing coordinating center support for investigator-initiated trials overseen at Vanderbilt. In 2016, with the addition of several large, innovative clinical trial grants within the Vanderbilt Institute for Clinical and Translational Research (VICTR) and due to an ever-growing need to provide more specialized, flexible support to Vanderbilt investigators, a need surfaced to reinstate the VCC. For more information, please visit https://vcc.vumc.org.

View how Vanderbilt Health employees celebrate the difference they make every day:

Discover Vanderbilt University Medical Center:

Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery and patient care, VUMC is a community of individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded and your abilities challenged. It is a place where your diversity -- of culture, thinking, learning and leading -- is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt's mission is to advance health and wellness through preeminent programs in patient care, education, and research.

VUMC Recent Accomplishments

Because we are committed to providing the best in patient care, education and research, we are proud of our recent accomplishments:

* US News & World Report: #1 Adult Hospital in Tennessee and metropolitan Nashville, named to the Best Hospitals Honor Roll of the top 20 adult hospitals, 10 nationally ranked adult specialty programs, with 3 specialties rated in the top 10 nationally, Monroe Carell Jr. Children's Hospital at Vanderbilt named as one of the Best Children's Hospital in the nation, with 10 out of 10 pediatric specialties nationally ranked.

* Healthcare's Most Wired: Among the nation's 100 "most-wired" hospitals and health systems for its efforts in innovative medical technology.

* Becker's Hospital Review: named as one of the "100 Great Hospitals in America", in the roster of 100 Hospitals and Health Systems with Great Oncology Programs and to its list of the 100 Hospitals with Great Heart Programs.

* The Leapfrog Group: One of only 10 children's hospitals in the to be named at Leapfrog Top Hospital.

* American Association for the Advancement of Science: The School of Medicine has 112 elected fellows

* Magnet Recognition Program: Received our third consecutive Magnet designations.

* National Academy of Medicine: 22 members, elected by their peers in recognition of outstanding achievement

* Human Rights Campaign Healthcare Equality Index: 6^th year in a row that Vanderbilt University Medical Center was a Leader in LGBTQ Healthcare Equality.

Performance Elements

• Create, curate, and publish content that supports Edge for Scholars marketing/brand objectives.
• Manage editorial calendar of original and curated content.
• Serve as a collaborative resource about social media strategy, trends, and best practices.
• Ensure day-to-day moderation of social media channels
• Discover and disseminate resources for target audience of early career biomedical researchers via social media.
• Monitor and report progress against strategic goals and established objectives for the social media program overall and for specific social media activity as part of marketing initiatives and campaigns.
• Maintain analytics dashboard.
• Help develop and conduct training for faculty and staff about effective use of social media.
• Maintain alignment with VUMC's social media policy and strategies. Consult with the social media team in Marketing & Engagement.
• Assist with newsletter production.
• Assist with website updates.
• Responsible for printing and distributing Edge program posters.
• Recruit and oversee freelance writers and artists for social media campaigns.
• Recruit faculty, postdoctoral, and student writers for blog entries.
• Serve as managing editor for the EdgeforScholars.org Video Vault.
• Assist liaison to other academic training and career development programs to grow joint offerings related to academic writing skills.
• Participate and assist in a range of activities that support the work of Edge for Scholars at Vanderbilt and its national outreach and education marketing and events.

Required Skills

*Bachelor's Degree (or equivalent experience)

*Professional experience with social media channels and management tools

*Formal training in marketing/communications desirable

*Proven expertise in writing and social media campaign development

*Excellent oral communication skills

*Excellent organizational skills

*Excellent interpersonal skills

*Excellent critical thinking skills

*Proficient in Adobe InDesign and Photoshop
*Preferred: WordPress, Canva, Emma, Google Analytics, CoSchedule

Physical Requirements/Strengths needed & Physical Demands:

• Sedentary category requiring exertion up to 10 lbs. of force occasionally and uses negligible amounts of force to move objects. Sedentary work involves sitting most of the time.

• Occasional: Standing: Remaining on one's feet without moving.
• Occasional: Walking: Moving about on foot.
• Occasional: Lifting under 35 lbs: Raising and lowering objects under 35 lbs from one level to another
• Occasional: Carrying under 35 lbs: Transporting an object holding in hands, arms or shoulders, with help of coworkers or assistive device.
• Occasional: Push/Pull: Exerting force to move objects away from or toward.
• Occasional: Reaching above shoulders: Extending arms in any direction above shoulders.
• Frequent: Sitting: Remaining in seated position
• Frequent: Reaching below shoulders: Extending arms in any direction below shoulders.
• Frequent: Fingering: Picking, pinching, gripping, working primarily with fingers requiring fine manipulation.
• Frequent: Bimanual Dexterity: Requiring the use of both hands.

• Continuous: Communication: Expressing or exchanging written/verbal/electronic information.
• Continuous: Auditory: Perceiving the variances of sounds, tones and pitches and able to focus on single source of auditory information
• Continuous: Vision: Clarity of near vision at 20 inches or less and far vision at 20 feet or more with depth perception, peripheral vision, color vision.
• Continuous: Smell: Ability to detect and identify odors.

• Occasional: Chemicals and Gasses: Medications, cleaning chemicals, oxygen, other medical gases used in work area.