The Product manager develops specific commercialization plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Partner with Product Marketing to direct market research, competition monitoring and identifies customer needs. Establishes pricing strategies. Works with R&D, manufacturing, Sales and Marketing to develop new products or enhance existing product(s) or product line(s).
EDUCATION / EXPERIENCE