Lead analytic efforts to assess Marketing initiatives and develop a better understanding of marketing effectiveness and follow emerging trends in media measurement and media mix modeling. This position will help the organization in evaluating marketing campaign performance, researching industry trends, proactively identifying and solving opportunities for value-added analysis, developing points of view to drive results, work closely with partners that build media mix models, drive scenario planning leveraging MROI insights, track key indicators of marketing, media, and business performance, and framing recommendations for leadership. The successful candidate will have a mix of marketing and analytic experience along with demonstrated ability with having connected the dots between desired marketing campaign / business outcomes and actual results to make actionable recommendations to improve performance. The position will partner with a spectrum of teams from across the WDP&R organization to ensure all relevant organizational goals and implications are appropriately considered. A successful candidate will have strong relationship skills and be able to effectively analyze and integrate results from across the broader CIMA team as well as key partner areas within and outside Global Marketing & Sales, including Marketing & Sales Strategy, Global Media Strategy, Digital Marketing, WDP&R Online, Pricing, Planning & Forecasting, and Finance.
The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.