We have created a new Big Data Platforms group within Disney Direct-To-Consumer and International (DTCI) technology with the skills, drive, and passion to innovate, create, and succeed in enabling a Direct to Consumer Strategy for ESPN, Disney and ABC products. We are here to disrupt and start a cultural revolution that can lead a revolution in the application of data and analytics across The Walt Disney Company, focused on Content Personalization/Recommendation, Deep User Understanding, Audience Segmentation for Linear to Digital Ad Sales, and Analytics.?The Technical Manager and his team will work within the Data Platform and will be charged with delivering actionable data insights from Disney’s large and diverse set of first and third party data sources. This data will come from every aspect of the user journey and product experience - user on-boarding, registration, personalization, ad-sales. Data models will be both implicit and explicit. The primary objective will be to apply modern big data techniques to discover patterns in user behavior that can be leveraged to drive three main metrics – user frequency, user engagement and revenue yield. Further, you will be tasked with building models to segment and cluster consumers based on vast amount of digital and broadcast content – marrying these models with user behavior patterning to deliver personalized, unique experiences to each Disney consumers.You will work closely with Product Managers, Designers, Audience Development and Content Development to identify areas of opportunity. You’ll work with the entirety of DTCI to build infrastructure and systems that support scalable self-serve analytical platform across the enterprise. You’ll evangelize the work product of the data function within the company – both upward to executive management and across the organization to peer and constituent groups.You’ll be an excellent communicator, communicating insight, progress and plans to all levels of the company. You will be responsible for creating and approving artifacts designed to document models, requirements, and results.You’ll bring your knowledge of standard data analytic methods including, but not limited to statistical modelling and SQL based analysis, and more extensive analysis using Spark, R and Python or similar tools. Furthermore, you will be skilled subject matter expert in defining customer engagement metrics, revenue yield, life time value (LTV) across the enterprise.
Comprised of Disney’s international media businesses and the Company’s various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company’s global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Company’s direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; the upcoming Disney-branded direct-to-consumer streaming service; and the Company’s ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney-branded streaming platforms, oversees all consumer-facing digital technology and products across the Company.