Scope of ResponsibilityThe Associate Brand Manager’s responsibilities include developing and supporting market strategies for our Evolve and WaterCare product brands distributed through an exclusive dealer network, creating a positive image for the brands. This position will coordinate closely with the sales department in the creativity of related campaigns, assist with the media advertising schedule and budget, support the brand’s long-term strategy, and evaluate product positioning. The position also requires working collaboratively with our Technical Service, Customer Service, Production Managers, Purchasing, and business management personnel to properly implement and manage the collateral developed into the company-wide procedures.
Essential Duties and Responsibilities• Coordinate, design, and produce a variety of branded marketing material which may include, but is not limited to: brochures, print and digital ads, trade show graphics, newsletters, e-mail communications, instruction manuals, product labels, website graphics, and promotional materials.• Able to collaborate and consider the overall corporate marketing objectives to ensure the brands are progressing in alignment with 'big picture' corporate initiatives.• Update public facing product websites and associated dealer database using a custom content management system.• Proactively overseeing projects from concept to completion.• Work with the customer base directly on special project requests in a professional and courteous manner.• Manage internal and external communications to ensure successful representation of the branded product lines.• Co-manage social media posts on multiple corporate pages (Facebook, Instagram, LinkedIn and YouTube).• Work collaboratively to provide our outside content marketing team direction to align their efforts with corporate strategies.• Able to work well with outside vendors, obtain quotes and pricing, and place orders through purchasing as needed.• Help coordinate special events hosted to support the branded product lines.• Effectively manage working design files on a shared server space.
Qualifications• Bachelor’s Degree in graphic & marketing communications related field, or equivalent experience.• Exhibit a keen eye for page layout and other creative comprehension.• Excellent knowledge and understanding of marketing trends and product branding.• Good planning and organizational skills.• Well-developed interpersonal communication skills.• Ability to meet deadlines and perform independently, while managing multiple projects.• Ability to collaborate within a team environment.• Proficient with Adobe Creative Cloud graphic design software and standard Microsoft Office products.• Solid work ethic while maintaining a professional appearance and manner.